Associate, Digital Marketing
Allison Gosman is the Digital Marketing Associate at Anzu Partners where she supports both the firm and its portfolio companies with digital strategy, content development and design, and website management.
Allison brings several years of marketing experience to the firm including event management, lead generation, content curation, social media, and sales enablement. Prior to joining Anzu Partners, she led the demand generation and marketing funnel optimization for a Boston-based fintech company. She supported the organization in converting top-of-funnel activity into new leads for the business and nurtured to convert those leads into sales opportunities by using inbound marketing tactics such as landing page conversion testing, email marketing, and paid social advertising,
Allison holds a B.B.A. in Marketing from George Washington University graduating Summa Cum Laude.